How To Pick Your Blog Name

Probably the first question you will ask yourself when starting a blog after you have decided a topic will be “What am I going to name by blog?”… While this seems simple enough, it can be a very daunting task that can drive you crazy. Well let me shed a little light on the subject and hopefully keep you from tightening the noose that you may already have around your neck.

Things to Consider

  • Is it catchy/memorable?
  • Is it unique?
  • Is it easy to spell?
  • Does it represent your blog?
  • Does it represent your blog in 5 years?
  • Your name is only as good as the blog it represents

First lets go over these key points and then I will give you the step by step process that I have developed over the years.

Is it catchy/memorable?

The best names are very catchy.. Google, Yahoo, Amazon etc etc… Very catchy and easy to remember names that really have nothing to do with the products they represent. The catchy name made them easy to remember, and then the products that they represent are outstanding. We will get to that a little later.

Is it unique?

This is very important when it comes to blog names. If you have a food blog, it may be a good idea to incorporate that into your name, however, naming it something generic as The Food Blog or For the Love of Food is a bad idea. Those names are just too generic to remember and will be forgotten swiftly.

Is it easy to spell?

The Conscience Consumer may be a great name for a bargain shopping blog, but if you are anything like me, spelling conscience without spell check will just not work. Yahoo isn’t even a word, but because it is spelled exactly how it sounds… You get the picture.

Does it represent your blog in 5 years?

Looks like I skipped “Does it represent your blog?”… I am sure you already have some ideas and none of them will break that rule. Nobody is going to name there fashion blog “Baseball and Other Sports”, but I guarantee you will be tempted to name it something that will be irrelevant in 5 years. Here are a couple examples that can get you into trouble:

  • “Blond Forever” for a fashion blog (what if you die your hair)
  • “Cheese and Wine” for a wine connoisseur (lactose intolerant anyone?)
  • “Single and Ready to Mingle” for a fashion blog (don’t fall in love)

There are plenty of examples of where this hasn’t mattered, but if those blog owners could do it over, they may have a different name. Which brings me to the most important point…

Your name is only as good as the blog it represents

All these “rules” are really just guidelines and good practices. Probably the most successful fashion blogger out there Chiara Ferragni has a blog called The Blond Salad. Her hair is brunette now and I don’t ever remember reading anything about mixed greens on her site. The most important thing about her site is the content. Google is the best search engine, you can buy anything on Amazon and Chiara has built an empire on names that seem to make no sense at all. Focus on the content and the name will become all the things I described above… Having said that, let me give you a jumping off point to come up with a great blog name.

The Process

  1. What are some words to describe my blog?
  2. Even more words to describe my blog
  3. Put them together.
  4. Invent some new words
  5. Find a domain

For our example here we are going to use a new fashion blog that deals with dressing in designer clothing on a budget.

What are some words to describe my blog?

For this first sections, take a piece of paper and just write whatever comes to mind. You can’t do anything wrong here, so just write down anything that comes to mind. Here are just a few examples:

  • fashion
  • cheap
  • inexpensive
  • bargain
  • dress
  • clothes
  • glamour
  • style
  • couture
  • stylish
  • beauty

Even more words to describe my blog

For this section, use a thesaurus and find words that are similar to the ones you already have.

  • Fashion: fad, trend, chic, custom, vogue, look
  • Cheap: economical, budget, cheapo, cut-rate, moderate
  • Glamour: allure, beauty, charm, prestige, romance
  • Stylish: beautiful, dapper, mod, polished, sleek

Put them together.

Start combing words to make possible names. Don’t forget to use variations of the words you already have. eg. trend vs trendy

  • Cheap and Chic
  • Dapper Deals
  • Inexpensive Romance
  • Moderate Mod
  • Budget Beauty

Invent some new words

Try and come up with something unique that incorporates your thoughts from above.

  • Glamournomical
  • Sleekish
  • Trendo
  • Modget

You get the idea… Again we are just brainstorming to come up with that perfect name for you.

Find a domain

Once you have narrowed it down to a few choices, check domain name availability. Remember that you can always throw a hyphen in there to get something that works. However, make sure that your name is unique enough that you won’t get confused with an existing business.

You can search to see if a domain name is already taken by clicking HERE and then “domains” at the top

I like the names Glamournomical, Cheap and Chic, and Moderate Mod is available! is not available but is! is available!

I actually really like all of these names, but I would probably go with Moderate Mod. Cheap and Chic is actually a line of Moschino clothing and sounds a little generic. Glomournomical is a little long and hard to spell. Tell us what you came up with!


I hope this helps you in your search for the perfect name. While I have found this helpful in the past, just remember that these are all just helpful tips and not hard fast rules. (you would be shocked as to how we came up with Luptid) :-)

As always, if you have any questions, please leave them in the comments below and we will get back to you as soon as possible.

Happy Blogging!